“It is more than important to keep the unique design style of the Borgward cars with the elegance of a smooth, female appearance.”

Einar J. Hareide, one of the leading designers not only in the automotive industry, put his stamp on the design of cars and other amazing products.

Hareide created the unique face of the Mercedes-Benz classical E-Class, the Saab Style and – most important – he is the "Genius Designer" in the development of the whole range of Borgward automobiles to make the dream come true.