Brand Values
Borgward is the last German premium car brand with excellent reputation and an invitation to participate in a historical opportunity to create a solid return-on-invest. Our brand values are strong and match our core thinking: Innovation, Reliability, Quality, Efficiency, Profitability, Intelligence, Elegancy and Style.
Demands for independent mobility have changed. Our heritage enables Borgward AG to create an advanced mobility and business concept to meet the requirements of sophisticated people based on our innovative heritage.
Advanced design of a complete car range and the technology are the winning ideas for the Borgward revival. Working together with his team Einar J. Hareide created the unique, elegant styling which meets the expectations of successful cars and mobility in the future. Our engineers developed a very flexible, outstanding chassis and power-train concept, which enables multiple use of engine solutions.
Joining Borgward means to invest in an unique, historical opportunity for a profitable future.
Elegance & Style
Reliabilty
Quality
Efficiency
Innovation
Intelligence
Profitability